AliExpress Europe

AliExpress is growing fast in Europe. The first physical store has recently opened in Europe. This physical store is located in Spain. To be more precise in Madrid, shopping center Xanadu. In this AliExpress plaza you can find the product range of the largest manufacturers. The store looks like an Apple store in terms of design. The most popular products are on display. This is not a temporary AliExpress store in Europe but a permanent one.

1000 offline products on display

In this offline AliExpress shop in Europe you can find 1000 products of 60 brands. Please note. You can’t buy anything in the shop. It is a showroom where you can view and test products. The purchase takes place online via the AliExpress website.

AliExpress stores throughout Europe

The Chinese group has plans to open AliExpress stores throughout Europe. These first European stores will be to test how consumers react. Do they buy their products here? Do they buy more offline?

aliexpress europe

AliExpress is growing throughout Europe

Besides the new offline AliExpress shop in Europe, other news has come out. In 2019 the international trade on AliExpress has increased with 46%. Last year a net profit of 7.2 billion was made. This is mainly due to the growth on the European platforms. Currently, these are the top 4 markets for AliExpress:

  1. China
  2. United States
  3. Russia
  4. Spain (that is why the shop is opened here)

Goals of AliExpress for Europe

AliExpress has new goals for Europe. They want to connect more local traders from European countries to the platform. For this they have to compete with Amazon, eBay and These are similar platforms but with a larger market share than AliExpress at the moment. In addition, AliExpress is currently more known in Europe for its cheap stuff. So they want to change this in 2020 with the offline stores and the online growth strategy.

AliExpress Europe – Logistics in Liège

AliExpress has chosen Liège to build a large warehouse in Europe. An agreement has been made with the government of Belgium to build it. This warehouse will be the main focus of the European network. This will make shipping times much faster. Where you now sometimes have to wait 2 to 3 weeks, this would be much faster with the new network. Then ordered parcels can be delivered within 2 to 5 days.

More information about AliExpress and Europe?

If we have more news about the plans for AliExpress in Europe, we will of course share it with you.

If you are in Madrid and have visited the offline store, we are looking forward to your experiences. You can share it with us on Also for general questions about ordering on this platform you can always contact us. Hereby a link to AliExpress if you just want to shop from Europe!

About the author

Lily Chen is a passionate and experienced online shopper with a deep love for exploring the world of Chinese e-commerce. She's been navigating the ins and outs of platforms like AliExpress for over a decade and has honed her skills in finding the best deals, hidden gems, and innovative shopping strategies.